96 founders · 5,236 posts · last 30 days on X
Does video die on X?
Not dead. Founders' videos get 1.1x the views of their text.
Video won for 57 of 96 founders. The format losing views is images: 0.82x.
The global trend
All 96 founders together, 5,236 posts, Sep 15, 2026 to Oct 13, 2026.
Most founders win a little with video
58 of 96 founders get more views on video than on their own text posts. Most of them sit between 1x and 2x.
video loses to textvideo beats text
Tap a bar for the count.
Video helps smaller accounts most
Founders under 50K followers get 1.3x on video. Above 1M followers, it drops to 0.88x. Images lose views at every size.
Median founder in each size group. The line is text (1x).
Week by week, the video edge is shrinking
Video went from 1.1x the views of text in the week of Sep 15 to 0.82x in the week of Oct 6. Each week compares posts of the same age.
Week of Oct 6 to Oct 13: video 0.82x, image 0.78x (353 videos, 546 images, 558 text posts)
Posting more video does not pay more per video
Founders grouped by how much of their feed is video. The median video bonus barely moves.
Median video bonus in each group. The line is text (1x).
See the numbers
| Group | Video | Image |
|---|---|---|
| under 50K (30) | 1.3x | 0.87x |
| 50K to 250K (29) | 1.3x | 0.87x |
| 250K to 1M (29) | 1.1x | 0.80x |
| 1M+ (8) | 0.88x | 0.65x |
| Week of Sep 15 | 1.1x | 0.90x |
| Week of Sep 22 | 1.0x | 0.90x |
| Week of Sep 29 | 1.0x | 0.91x |
| Week of Oct 6 | 0.82x | 0.78x |
| under 20% video (44) | 1.2x | - |
| 20 to 40% video (35) | 1.1x | - |
| 40%+ video (17) | 1.2x | - |